Privacy Policy

1. Introduction

Merident Innovations GmbH ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains in detail how we collect, use, and safeguard your personal information when you visit our website, use our services, or participate in our online meetings and webinars. By accessing our website and taking part in our events, you expressly consent to the collection and use of your data as described herein.

2. Information We Collect

We collect the following personal information from you:

- First name, last name, email address, and telephone number.

- Data provided by you during online meetings (for further details, see Section 5).

This information is collected when you register for our services, subscribe to our newsletter, contact us via email or through our contact form, or participate in our online meetings.

3. Categories of Collected Personal Data

When you visit our website, our service provider automatically collects non-personal as well as personal data including, but not limited to, your browser type, operating system, referrer URL, the hostname of the accessing computer, and the IP address. This information is collected automatically and is not merged with data from other sources.

4. Purpose of Data Collection

The data we collect is used to:

- Provide and manage our services,

- Communicate with you and improve our offerings,

- Facilitate and conduct online meetings and webinars.

Your email address will only be used for sending newsletters and marketing communications when you have provided explicit consent. Additionally, we may use your information to analyze usage patterns and to enhance the functionality of our website and services.

5. Online Meetings and Webinars via Zoom

We use the video conferencing tool “Zoom” – a service provided by Zoom Video Communications, Inc. (USA) – to conduct teleconferences, online meetings, video conferences, and webinars.

5.1 Data Processed via Zoom

When using Zoom, the following categories of data are processed:

- User Information: First name, last name, telephone number (optional), email address, and profile picture (optional).

- Meeting Metadata: Meeting topic, description (optional), participant IP addresses, and device/hardware details.

- Recordings: MP4 files capturing video, audio, and presentation content, as well as text files containing chat transcripts.

- Telephonic Dial-In Data: Telephone number, call start and end times, and, where applicable, the associated IP address.

- Text, Audio, and Video Data: Chat text entries, as well as audio and video streams during the meeting (which can be disabled).

To participate in an online meeting, you must provide your name and, where applicable, your email address.

5.2 Scope and Recording of Online Meetings

We conduct online meetings via Zoom. In the event that a meeting is recorded, you will be informed in advance and, if necessary, your explicit consent will be sought. The recording notice will be clearly displayed in the event information.

By consenting to the recording, you agree that video and audio recordings of the online presentation may be captured and made available both to the participants of the presentation and to purchasers of the relevant courses. Recordings are processed and stored solely for this purpose. Your personal audio and video feed will either be automatically disabled or subsequently removed during post-processing, ensuring that no personal recordings of participants are retained.

Recordings are stored securely in compliance with applicable data protection laws—most notably the EU General Data Protection Regulation (GDPR) and the Swiss Data Protection Act (DSG)—and are deleted once they are no longer required for their intended purpose. You may withdraw your consent to recording at any time with prospective effect; however, recordings already published shall remain unaffected.

5.3 Legal Basis for Data Processing in Zoom Meetings

The processing of personal data in connection with online meetings is conducted on the following legal bases:

- Article 6(1)(b) of the GDPR: Where processing is necessary for the performance of a contract or for pre-contractual measures.

- Article 6(1)(f) of the GDPR: Where processing is necessary for the effective conduct of online meetings in the absence of a contractual relationship.

5.4 Data Processing and International Transfers

Zoom is provided by a US-based provider, and processing may take place partially in third countries. Data transfers are executed in accordance with standard contractual clauses and the EU-U.S. Data Privacy Framework (DPF) to ensure an adequate level of data protection. Zoom is certified under the EU-U.S. DPF.

5.5 Use of Zoom for Online Lectures.

Our online lectures are conducted and recorded via the Zoom platform (Zoom Video Communications, Inc., 55 Almaden Boulevard, San Jose, CA 95113, USA). In connection with using Zoom for lectures, participant data is processed and stored to facilitate the technical delivery and recording of the lecture. Generally, the following data is processed:

- The name and email address provided upon registration,

- Technical data such as IP address, device type, and operating system,

- Audio and video data, depending on settings (if enabled),

- Chat messages sent during the lecture.

Recordings are made solely for the purposes outlined in this Privacy Policy. Zoom processes these data in compliance with applicable data protection regulations and standard contractual clauses to ensure an adequate level of protection as required by the GDPR. For further details on Zoom’s privacy practices, please refer to: https://zoom.us/de-de/privacy.html

By participating in our lectures, you agree to the use of Zoom and the associated processing of your data by Zoom. Should you have any questions regarding Zoom’s data processing practices, please contact us or Zoom Video Communications, Inc. directly.

6. Legal Basis for Data Processing

We process your personal data on the following legal grounds:

- Performance of a Contract: Processing is necessary for the fulfillment of a contract with you or to take pre-contractual measures at your request.

- Consent: When you voluntarily provide us with your personal data (for example, for receiving newsletters or marketing communications), we process such data with your consent.

- Legitimate Interests: We may process your data based on our legitimate business interests, such as improving our services, provided that such processing does not override your fundamental rights and freedoms.

7. Disclosure and Sharing of Data

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted partners who assist us in managing our website, conducting our business, or delivering our services—provided that these partners agree to treat your data confidentially.

We may also disclose your information:

- To Comply with Legal Obligations: In cases where disclosure is required by law, a court order, or other legal process.

- To Protect Our Rights: When necessary to enforce our website policies, safeguard our rights or those of others, or ensure the security of our property.

8. Use of Cookies

Our website utilizes cookies—small text files stored by your web browser on your device—to enhance user experience, improve functionality, and ensure secure operations.

Some cookies are “persistent” and remain on your device until they are deleted. These help us recognize you when you return to our website.

You can manage, restrict, or block cookies via your browser settings. Please note that disabling cookies may limit the functionality of our website. The use of cookies necessary for electronic communications or for providing services (e.g., a shopping cart) is based on Article 13(1) of the Swiss Data Protection Act (DSG). We have a legitimate interest in storing such cookies to ensure a technically flawless and smooth operation of our services. Cookies used for additional purposes (e.g., analytics) are addressed separately in this Privacy Policy.

9. Use of the Contact Form

When you contact us via the contact form on our website, the information you provide (including your first and last name, email address, and your inquiry) is stored to process your request and provide a response. The processing of your personal data is based on Article 13(1) of the Swiss Data Protection Act (DSG), as it is necessary for the performance of a contract or pre-contractual measures. Your data will be handled confidentially and will not be disclosed to third parties unless required to process your inquiry or as mandated by law. Your inquiry is transmitted via SMTP using the Swiss provider Hoststar.ch. Data is deleted once it is no longer necessary for the purpose for which it was collected, or upon your request, unless retention is required by law.

10. Use of Third-Party Services

Our website may utilize services provided by third parties (e.g., Vercel.com). These third parties may have access to personal data collected through our website. Please note that the processing of your data by these providers is subject to their respective privacy policies and terms of use. We strongly recommend that you review the privacy policies of these third parties to understand their data processing practices.

11. Use of Google Analytics

Our website uses Google Analytics, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics employs cookies to analyze your use of our website. Information collected by these cookies—including your IP address—is generally transmitted to and stored on a Google server in the USA.

We have activated IP anonymization so that your IP address is truncated within the European Union or other member states of the European Economic Area (EEA) prior to transmission. Only in exceptional cases is the full IP address transferred to a Google server in the USA and then truncated. Google uses this information on behalf of the website operator to evaluate your usage, generate reports on website activity, and provide further services related to website and internet usage.

You can prevent the storage of cookies by adjusting your browser settings; however, this may limit the functionality of our website. Additionally, you can prevent Google from collecting data generated by cookies (including your IP address) by installing the browser add-on available at:

https://tools.google.com/dlpage/gaoptout

The use of Google Analytics is based on our legitimate interest under Article 6(1)(f) of the GDPR for analyzing, optimizing, and efficiently operating our online services. Further details on Google Analytics’ data protection practices can be found at:

https://support.google.com/analytics/answer/6004245

12. Use of Google Tag Manager

Our website uses the Google Tag Manager, provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager is employed for the management and implementation of website tags—small code snippets used to analyze visitor behavior, optimize and measure advertising, and assess the functioning of our website.

The Google Tag Manager itself does not process personal data; it simply triggers other tags that may collect data. It does not access or store the data collected by those tags. If deactivation occurs at the domain or cookie level, it remains effective for all tracking tags implemented via the Google Tag Manager.

Its use is based on our legitimate interest under Article 6(1)(f) of the GDPR for efficient tag management on our website. For further information, please consult the Google Tag Manager usage guidelines at:

https://www.google.com/intl/de/tagmanager/use-policy.html

13. User of Google reCaptcha

Our website employs the reCAPTCHA service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") to determine whether an input is provided by a human or by automated processing. During a reCAPTCHA query, your input, along with your IP address and any other data required by Google for the service, is transmitted to Google. Your IP address is anonymized within the European Union or other EEA member states prior to transmission. In exceptional cases, the full IP address may be transferred to a Google server in the USA and anonymized there.

Google uses this information on behalf of the website operator to evaluate your use of the reCAPTCHA service. The IP address transmitted by your browser in connection with reCAPTCHA is not merged with other Google data. Your data may also be transferred to the USA. Such transfers are subject to the adequacy decision of the European Commission (commonly referenced as the "Privacy Shield"). Google is certified under the Privacy Shield framework and is obligated to comply with its provisions. For further details regarding Google’s privacy policy and reCAPTCHA, please visit:

https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html

.

14. Data Processing by Go Highlevel

For the purpose of delivering our services, we use the HighLevel platform, which processes personal customer data on our behalf. HighLevel Inc., located in the United States, acts as a data processor in accordance with a Data Processing Agreement (DPA) that incorporates the provisions of the GDPR and other applicable data protection laws. HighLevel and its subcontractors may process your personal data in the USA or at other locations outside your country of residence. For detailed information regarding HighLevel’s data processing practices, please refer to the Data Processing Agreement available on their website.

15. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy and in compliance with applicable laws. In addition, we may retain your data to satisfy legal obligations, resolve disputes, and enforce our agreements.

16. Cross-Border Data Transfers

Your data may be transferred to and stored on servers located outside your state, province, country, or other governmental jurisdiction where local data protection laws may differ from those in your jurisdiction. HighLevel ensures that any such transfers are conducted in accordance with applicable data protection laws, including the use of standard contractual clauses and, where necessary, the UK Addendum.

17. Your Rights

You have the following rights regarding your personal data:

- Right of Access: You may request a copy of the personal data we have stored about you.

- Right to Rectification: You may request that any inaccurate or incomplete personal data be corrected.

- Right to Erasure: Under certain circumstances, you may request that we delete your personal data.

- Right to Restrict Processing: You may request that the processing of your personal data be restricted.

- Right to Object: You may object to the processing of your personal data under specific circumstances.

- Right to Data Portability: Subject to applicable conditions, you may request that we transfer your personal data to another organization or directly to you.

To exercise any of these rights, please contact us at: [email protected]

18. Security of Your Data

We are committed to maintaining the security of your information. We have implemented appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure, in line with the security measures described in our Data Processing Agreement with HighLevel.

19. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date. We recommend that you review this policy periodically to remain informed about how we protect your information.

20. Contact Information

If you have any questions regarding this Privacy Policy or our data practices, please contact us at:

Merident Innovations GmbH

c/o Dr. Rebekka Hueber

Rosenfeldweg 24

9000 St. Gallen

Switzerland

Email: [email protected]

Last Updated: February 2025